HEINZ

Tomato Edchup, Limited Edition packaging collaboration with Ed Sheeran

Famous ketchup lover Ed Sheeran and Heinz got together and created ‘Tomato Edchup’, a limited version of the timeless condiment.

The amplifer-style packaging created was featured in the V&A along with the bottle as part of an exhibition to mark 150 years of the Heinz brand.

A secondary version featured all over Ed’s socials and was produced for a larger product release.